The art of marketing

I’m learning a lot about turning the story file into an actual book.  It’s an interesting process, for sure.  However, just writing the book is not enough.  People need to know about the book.  That involves getting the word out that the book exists.  

People want to know - what’s the book about?  Why do I want to read it?  What do I get out of it?  Those are all very good questions.  So much goes into making a book appealing.  How does the cover look?  Do I give compelling information about the book or series, so people can get excited about the stories?

Marketing can be so complex that people study the topic for years.  What can we poor independent authors do?  Even in the traditional publishing world, marketing can be left to the author, especially new authors.  Knowing how to write a book description can be the difference between sales and people clicking to another book instead.

There is all manner of information out there on how to write marketing materials.  Some of it is contradictory.  There may even be some trial and error involved.  Learning through personal experience sometimes teaches us more than just reading does.  

I’m still writing more books and having a blast.  One of the books I’m currently working on is a sequel to my first novel.  I write in the mornings and work on book preparation in the afternoons.  Yes, now I’m spending more time on my books and less time here, blogging.  That’s okay.  All the better to bring you wonderful stories to enjoy!